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As Australia's leading female sensuality company, we love to share our knowledge! We are constantly asked questions by women who want to know how to get more out of their sex lives. Usually they are too embarrassed to ask someone else, so they come to us. And one of the most common questions is: Do I need a lube and if so, which one do I use?

The simple answer is yes, you absolutely should invest in a good quality lubricant. Women can experience vaginal dryness for varying reasons—from breastfeeding to menopause, or just on dryer days during our natural menstrual cycle. The good news is that lubricants reduce pain and should increase pleasure.

For example, warming lubricants can help to add sensation during sex, particularly when used on the outside of a condom or applied directly to the vagina. Most lubricants on the market today are water-based, which is a good thing, they are the gold standard and compatible with condoms and particularly good if you are at all sensitive. However, just because it’s “water-based” doesn’t mean it’s irritation-free. If you are sensitive you should steer clear of products that contain propylene glycol or chlorhexidine, which can cause irritation in some women.

Silicone is ultra-moisturizing and doesn’t break down in water, so it is extremely long-lasting. It’s also great for massage, so you get a dual purpose from this type of lubricant. However, you need to be careful if you looking to use your lubricant with toys as some silicone-based lubricants paradoxically cannot be used with silicone toys.

The latest in the range of lubricants are the 'his and hers' - one is invigorating for him, the other thrilling for her and together they add up to a totally new experience! This may just add a little excitement and anticipation — and there’s nothing wrong with that!

Below is an infographic which provides a good guide to one which product is best for you. After all it is your body and it is important you take care of it.

If you'd like to see our range, you can check it out here - the 'System Jo' range (no, not named after me!) is exceptional quality and we have a product to suit every need. http://www.pashparties.com.au/index.php/shop/love-toys/lubricants.html

Here is a good article on the subject, but if you have a question you need answered, please let us know!. http://www.cosmopolitan.com/sex-love/advice/lube-during-sex

Yours PASHionately

JO

We invest so much time in many aspects of our lives: our work, our family, our friends, our hair, our clothes. When's the last time you spent time investing in your relationship?

We all lead such busy lives that by the time you get home, sort dinner out, do the washing, clean up and sort the kids out, you are generally exhausted! Sex? OMG, the LAST thing on your mind! Sleep seems a far more pleasurable option than anything else.

However, keeping the romance and intimacy alive is critical to ensuring long term relationships remain just that.

You need a new approach to time and energy management, especially when it comes to making time (and saving enough energy) for love making with your partner. The key is a small shift in your perspective. My one easy step?

Have a PASH party. We have a new catalogue and seriously, if this doesn't motivate you to invest some time in playtime, then I don't know what will. If you don't want a party, check out the new catalogue on the front page and be inspired!

My three other top tips are as follows:

1. Change your attitude - recognise you are in a relationship and that relationships are about compromise. If you wait until you both are in the mood at the same time, you might be waiting a long time! The key is intimacy, even if you are tired, you are never too tired to cuddle. You need to work at keeping the romance alive.

2. Make it fun - you don't need to turn into a dominatrix or wear a costume, just relax and try something a little different. The goal is to challenge the status quo, so rather than jump into bed and 'assume the position' why not surprise your lover by slipping into some sexy lingerie or offering to use a massage candle or body paint. Laughter followed by lots of 'ooh' and 'aahs' should be the result.

3. Get creative - location, location, location. Why not try somewhere different for a change? You'll never look at the kitchen table in quite the same way again..

Above all, enjoy!

Yours with PASHion
Jo

I noticed a cover of a women's magazine the other day featuring Jane Fonda with the headline: 'Great Sex at 75'. A quick flick through the mag revealed that Jane is having 'the best sex of her life at 75' and I thought fabulous, there is finally something to look forward to in old age!

Of course, I'm not sure this is the same for everyone, but I personally found it inspirational to see a headline extolling the virtues of getting older (for once). We hear so much about how our libido decreases as we get older so to think that in many (many) decades to come I can expect to continue to enjoy a highly pleasurable experience with my partner excites me.

I do, however, appreciate that this isn't the case for all women. I know many young women struggle with their sex drive, particularly after having children. And there are so many other aspects of our lives that seek to suck the 'sex' out of us - work commitments, sleepless nights, family drama, long term relationships, house work, I could go on. All of these can have the effect of putting a virtual 'cold spoon' on our libido 'erection'.

The reality for women is that we just need something to help us get in the mood for desire. Given the philosophy of PASH is to inspire women to live a life more pleasurable, I find this issue is a really intriguing dilemma and something that I am very PASHionate about finding a solution for.

If you find you are in a situation where you want to feel the desire, but are struggling to motivate your mojo, you can help yourself in a number of ways. The first thing is understanding what turns you on, so that you can guide your lover, and also so that you can mentally create the connection with your mojo.

It is also about setting the scene for romance and seduction through creating an inviting environment. Touch and intimacy are crucial components to feeling desire and I think, to help this, that one of the most gorgeous products we sell is the Booty Parlor Massage Candle. If you've not tried it, do yourself a favour.

Of course, sometimes all you need to do is just try something a little different - take yourself out of your comfort zone. If you feel silly dressing up, but you know your partner loves it, compromise with stockings, high heels and lingerie that you feel good in. You get the idea.

It does take a bit of work, and you do need to want to get there, but if you too believe that enjoying sexual pleasure is the utopia of life and orgasms are the ultimate (and 100% natural) high, then I say the investment is well worth it.

Live, Love, Laugh with PASHion
Jo

Beware single ladies, there is a new trend on the streets - 'Sex Squatting'! And while it may sound like an exciting new sex position to try out, you could end up with more than you bargained for in the shape of dirty laundry and another mouth to feed!

The New York Times reported on the trend:

Forget bed bugs. There’s a new parasite moving into apartments. This one has two feet, a sex drive, and travels with a duffel bag. Called "sex squatting", these “sex gypsies” refers to people who hook up largely so they have a place to stay. They’re not quite homeless, but they’d rather go to your place than theirs. And they’d like to stay for as long as possible.

Understandably the trend relates more to men than women due to desirability of residence - let's face it, the majority of single men can't remember the last time they washed their sheets, let alone cleaned the toilet!

Actually, I have a friend who once had a 'sex squatter'. A guy she hooked up with that had just moved to Australia from overseas and he had no where to stay. It worked out very nicely for him and, from what she told me, the sex on tap was amazing, so good for her for a while. However, he eventually dumped her, but wouldn't move out. Then even when she eventually got him out of the house, he left all his stuff at her place. The last I heard she dumped his stuff on the pavement and finally ended the squat!

Yours PASHionately
Jo

Orgasms are one of the best feelings in the world. Fact. But what if they could be even better?! Say what! More and more women are heading to orgasmic meditation classes to get their rocks off on a whole new level – this is one #sextrend we really like.

Labelled OMing, these classes are made specifically for women, but not shy ones because you will be getting touched up by your BF or a stranger (!) in the class. But for a better climax, would you consider going?

OMing, which began all the way back in the 1960s, is about using meditation and prolonged masturbation to get harder, stronger, longer “Os”. So these classes are designed to teach women how to do this and involves stimulating the clitoris for a whole 15 minutes! Tens of thousands of women have done these classes in the US and their popularity is on the rise.

The founder Nicole Daedone, whose San Francisco-based company One Taste runs workshops, says OMing is about enjoying the now. She told UK Metro, “Orgasmic meditation (OM) is a practice done between two people that has no goal, except to feel what is happening in the moment.”

“OM is not about climax (yes, orgasm and climax are different). It’s about expanding the most pleasurable part of the orgasm,” she added.

One US Cosmo journo who took the class for a, ahem, spin said, “Our orgasm trainer, Ken, a normal-looking 30-something, explained the technique, then proceeded to demonstrate on our other trainer, Rachel (Ken's girlfriend).

“On a bunch of pillows that became a sort of orgasm nest, she—yes—got bottomless, then Ken set a timer and, palm facing down, used his left pointer finger to massage her infamous upper-left quadrant."

Read about when our resident sexual guinea pig attended an orgasm school.

Sexpert Nikki Goldstein isn’t so sure the classes are right for all women though, “Everyone is different and by saying, 'You must spend 15 minutes in that one spot', it can be negative because putting deadlines of coming can just add a lot of pressure. And not everyone can orgasm through manual masturbation so these classes might make these women feel inferior.” Not to mention the fact that it’s all public – eek.

OMing teaches you that the “upper left quadrant” is the most pleasurable spot, but many sexperts disagree, claiming that the whole clitoris is equally sensitive. Sexologist Yvonne K. Fulbright told Cosmo she'd never heard of the upper-left quadrant of the clitoris being a special spot, but the idea that spending 15 minutes to get a woman turned on could make her orgasm stronger wasn't BS.

“I think there are different sweet spots that are more sensitive for people [on the clitoris] but it varies for everyone,” adds Goldstein.

While the classes aren’t available here yet, Aussie chicks can still turn to sex coaching with qualified therapists to get private lessons on technique and Tantra workshops at the Australian School of Tantra to learn how to maximise their O. Our resident sexpert once even tried tantric dancing.

Is it just me, or are relationships evolving in line with technology? A few years ago you met someone, went out and, if you liked (or, let's be honest, lusted them) eventually you ended up in bed together. This was either great (procurer to 'let's see each other again') or not so hot ('I'll call you'.... Not). What you knew about them was based on what your friends thought or what they said (or did).

These days you find a man through a dating site and know more about them BEFORE you have ever even laid eyes on them in the flesh. You Google, Facebook, Link In, etc their profile and find out pretty much everything. Hell, you may have been 'cyber intimate' with them (my mum used to warn me about 'heavy petting' these days your mum would warn you about 'sexting' or 'dirty phone pictures') before you get to speak with them!

Call me old fashioned, but I quite like to meet someone, be able look at them in the eye, see their body language and definitely ensure that their photo matches their profile before I end up 'cyber shagging'.... but that's just me...

Yours PASHionately

Jo Jo xxx

Like we need a reason to reach the ultimate pleasure!!! But just in case, I thought I would share with you some great benefits of reaching the orgasm goal..

You already know that having regular orgasms is great for your relationship (not to mention your partner's ego!). It's also a fun, free and, well, satisfying form of entertainment, and it can even burn calories and reduce stress.

But here's another bedroom bonus: Getting busy on a regular basis not only enhances your life, it may extend it, too. We asked certified sex therapist Lou Paget, best-selling author of The Big O, for the top 5 benefits of O-ing whenever you can:

1. Orgasms keep your girly parts healthy. The extra stimulation causes blood to rush into the genital tissue, keeping it supple and refreshed. For best results, have an orgasm at least once a week. Is it that time of the month? Studies show that having orgasms while Aunt Flo is in town actually protects against endometriosis, a potentially dangerous uterine condition that can lead to infertility.

2. Orgasms offer powerful pain relief. Some studies suggest that a good orgasm can more than double a woman's tolerance for pain. Plus, it's an analgesic, not an anesthetic, meaning it suppresses pain without affecting sensitivity to touch -- a critical ingredient when sex is on the menu.

3. Orgasms can protect your ticker. Sexual activity and orgasm are shown to reduce stress due to the surge of oxytocin, the so-called "cuddle hormone," that occurs with orgasm. What's more, studies show that orgasms lower blood pressure levels -- at least among women -- and high blood pressure can lead to heart attacks.

4. Orgasms help you sleep better. In addition to increasing trust, attachment and bonding, the post-O hormone oxytocin triggers a cascade of bodily events, including the release of other feel-good hormones called endorphins. These endorphins often have a sedative effect. So it's no surprise that most of us have enjoyed a fabulous night of sleep following some really great sex.

5. Orgasms can help you stay in shape and lose weight. Getting busy for 30 minutes not only heats up your honey, but it also burns calories. In fact, according to some estimates, you can torch up to 200 calories with a hot and heavy half-hour session (which theoretically -- and hopefully -- would include an orgasm or three).

So, what are you waiting for - book your partner for a hot night in!

Yours with 'O' so much PASHion...

Jo x

My first blog (this is monumental!) - I am so excited to be welcoming you to the new look, new fabulicious and just super exciting PASH website! PASH has, effectivley, had a makeover and I would love to hear what you think of our new look?

It has been an amazing PASHaliciously divine journey over the years and I'm so proud of what has been achieved. It is hard to believe this all Australian business started with just an idea, a simply passionate (are you getting a hint as to where the idea for the name 'PASH' came from???) desire to inspire women to feel good about themselves and not be afraid to understand how good they could feel! When I hear stories of how much women (and of course the guys) have enjoyed their PASH experience and the pleasure it has brought to their lives, I still get that warm, fuzzy feeling inside.

But like most of us, while still fabulous as we get older, we need a bit of sprucing up every now and then. The reality is that when I launched PASH, I felt, we had to work over time with the pink (if you could see the office, you would see how much we 'live the brand': pink desks, pink chairs, pink walls, you get the picture) in order to counter balance any misinterpretations about PASH. We worked really hard to ensure that PASH would always be seen as a company focussed on female sensuality, not smut, and so the imagery we used was really important.

But you know what, I think that Australians have come a long way over the past few years in relation to accepting that 'sex' and 'intimacy' are integral parts of our lives and it's ok to discuss them. I think (and hope) that finally people are realising that PASH is a company by women, for women and is simply about empowering the women of Australia to live a life more pleasurable.  So, the new look and feel has been created to be a bit more sophisticated, stylish and modern. Seriously, I am in LOVE with Watermelon Pink - it is fresh, liberating and sexy, while still being gorgeously feminine.

I have decided that I am going to dedicate this blog to YOU - because you are unique, you are gorgeous and you are sexy! I'll regularly be posting exciting information and thoughts on how to live a life more pleasurable - so tune in and don't forget to let me know if there is something you want to know.

Remember, knowledge is power!

Here's to PASHing with you again soon...

Jo x