Hello PASHionate Person!

My first blog (this is monumental!) - I am so excited to be welcoming you to the new look, new fabulicious and just super exciting PASH website! PASH has, effectivley, had a makeover and I would love to hear what you think of our new look?

It has been an amazing PASHaliciously divine journey over the years and I'm so proud of what has been achieved. It is hard to believe this all Australian business started with just an idea, a simply passionate (are you getting a hint as to where the idea for the name 'PASH' came from???) desire to inspire women to feel good about themselves and not be afraid to understand how good they could feel! When I hear stories of how much women (and of course the guys) have enjoyed their PASH experience and the pleasure it has brought to their lives, I still get that warm, fuzzy feeling inside.

But like most of us, while still fabulous as we get older, we need a bit of sprucing up every now and then. The reality is that when I launched PASH, I felt, we had to work over time with the pink (if you could see the office, you would see how much we 'live the brand': pink desks, pink chairs, pink walls, you get the picture) in order to counter balance any misinterpretations about PASH. We worked really hard to ensure that PASH would always be seen as a company focussed on female sensuality, not smut, and so the imagery we used was really important.

But you know what, I think that Australians have come a long way over the past few years in relation to accepting that 'sex' and 'intimacy' are integral parts of our lives and it's ok to discuss them. I think (and hope) that finally people are realising that PASH is a company by women, for women and is simply about empowering the women of Australia to live a life more pleasurable.  So, the new look and feel has been created to be a bit more sophisticated, stylish and modern. Seriously, I am in LOVE with Watermelon Pink - it is fresh, liberating and sexy, while still being gorgeously feminine.

I have decided that I am going to dedicate this blog to YOU - because you are unique, you are gorgeous and you are sexy! I'll regularly be posting exciting information and thoughts on how to live a life more pleasurable - so tune in and don't forget to let me know if there is something you want to know.

Remember, knowledge is power!

Here's to PASHing with you again soon...

Jo x